真的假的

和 雀巢你不知道的事 Things You Didn't Know About Nestlé Nestlé 1930年 The Brazilian government has shipped thousands of tons of coffee beans 但是速度還是太慢了 But it's too slow. 很快就出大問題了 This is going to go really bad. 因為這一年巴西咖啡豆的產量暴增 The production of Brazilian coffee beans has skyrocketed this year 產量多的政府往海裡倒速度都慢了 Governments that produce a lot are slow to pour into the sea 無數人破產 Countless people went bankrupt 巴西政府找到當時一家賣奶粉的公司 Then the Brazilian government I found a company that sold milk powder at that time. 這個公司的名字叫做雀巢 The name of the company is Nestle. 雀巢當時已經賣了50年的奶粉了 Nestlé had been selling milk powder for 50 years. 創始人是一個藥劑師 The founder was a pharmacist 就叫做雀巢 It's called Nestle. 他創立雀巢做奶粉的原因很簡單 He founded Nestlé to make milk powder for a simple reason 就是因為當時嬰兒的死亡率過高 It was because of the high infant mortality rate at that time 所以雀巢老先生就研發出了奶粉 So Mr. Nestle came up with milk powder. 然後1867年 Then in 1867 在瑞士日內瓦湖畔的一個小鎮 A small town on the shores of Lake Geneva in Switzerland 創立了雀巢公司 He founded Nestlé. 開賣奶粉 Start selling milk powder 就這樣一直賣了50年 It's been sold like this for 50 years 到了巴西咖啡豆危機的時候 It's about the Brazilian coffee crisis. 雀巢已經是全球食品處理 Nestlé is already a global food processor 很權威的公司了 Very authoritative company 所以巴西才會找到雀巢幫忙 That's why Brazil turned to Nestle for help. 然後雀巢就這樣接單了 And that's how Nestlé took the order. 用自己多年做奶粉的技術 Use your own technology to make milk powder for many years 幫忙研發出了速溶咖啡 Helped develop instant coffee 大家可千萬不要覺得 Please don't think 速溶咖啡是一件非常簡單的事 Instant coffee is a very simple matter 各位可有所不知 Something you don't know. 當時人們要想喝一杯咖啡 At that time, people wanted to drink a cup of coffee 必須先去買咖啡豆 You have to buy the coffee beans first. 然後把豆子烘乾 Then dry the beans 然後再磨成粉 Then grind it into powder 然後再用小火慢慢去煮它 Then cook it slowly over low heat 最後煮好後 And then it's cooked. 還要等水裡面的渣子沉澱後 We have to wait for the dross in the water to settle. 上面的液體才能喝 Only the liquid above can be drunk. 然後這個咖啡液還要加奶或者加糖 Then this coffee liquid should be added with milk or sugar. 總之喝咖啡的麻煩程度 Overall, the trouble level of drinking coffee 其實已經和做飯一樣了 In fact, it has become the same as cooking 很費事 So missing 所以雀巢用他50年的奶粉技術 Using his 50 years of milk powder technology 幫巴西做出速溶咖啡 After helping Brazil make instant coffee 之後你們猜結果怎麼樣 And guess what? 哎結果就是根本就沒有人買 Well, the result is that no one bought it at all. 雀巢大力宣傳了足足5年 Nestlé has been promoting it vigorously for five years 都沒有什麼人買 Nothing to buy 大家還是喜歡喝自己現磨的新鮮咖啡 People still prefer to drink their own freshly ground coffee 即使它很麻煩 But I have to say 但是不得不說 Sometimes it's really the times that make heroes 有時候真的是時勢造英雄 Right at this critical juncture when Nestle is not selling well 就在這雀巢不好賣的節骨眼 World War II just happened to break out 剛好二戰爆發了 So Nestle went to the U.S. 所以雀巢就找到美國 Convincing the US government 說服美國政府 Using Nestle's instant coffee as military supplies 把雀巢的速溶咖啡作為軍需物資 Let soldiers drink coffee while they are fighting 帶上戰場 After all, you can't make coffee on the battlefield 讓士兵打仗的時候能夠喝上咖啡 I'm lucky to have instant coffee 畢竟戰場上沒法做咖啡 So the U.S. agreed to work with Nestle. 能喝上速溶咖啡就萬幸了 I didn't expect a few years of war 於是美國就同意和雀巢合作 The Americans love Nestle. 沒想到幾年戰爭下來 They could be the world's greatest 美軍對雀巢愛死了 The first people to drink coffee on the battlefield 他們可能是世界上有史以來 The powerful US military at that time 第一批在戰場上也能喝到咖啡的人了 Just like this, through the troops of the world 當時強大的美軍 Bringing Nestlé around the world 就這樣通過全球的部隊 Same as the Green Arrow gum we talked about earlier. 把雀巢帶到了全世界各地 They were all fired by the US military at that time 和之前我們講的綠箭口香糖一樣 US troops return home 他們都是那個時間被美軍帶火的 Bringing the habit of drinking Nescafe back to the United States 然後二戰結束美軍回國 After Nestle is in full bloom 又把喝雀巢的習慣帶回美國 American pragmatism is once again through business 雀巢全面開花後 Bringing Nestlé to the world again 美國人的實用主義再次通過商業 The world drinks 400 million cups of Nescafe every day 又把雀巢帶到了全世界 Nestle is like this 全世界每天要喝掉4億杯雀巢咖啡 From a company selling milk powder to a company selling coffee 雀巢就是這樣 And it's also the same way to put a cup of coffee that doesn't sell well 從賣奶粉的公司變成了賣咖啡的 And it became a global bestseller. 而且也是這樣把一杯不好賣的咖啡 最後變得暢銷全球 此篇相同回報者之文章列表